Trademark Externalities

2 The semiotic account of trademark doctrine and trademark culture

Semiotics is the study of signs and sign systems. While linguistics concerns itself specifically with human speech, semiotics investigates " the processes and effects of the production and reproduction, reception and circulation of meaning in all forms, used by all kinds of agent[s] of communication. " 1 Semiotic thought developed into its own distinctive field of inquiry in the late-nineteenth...

TAST-Trademark Application Assistant

In this paper, we introduce a novel Trademark Application Assistant (TAST) that aims to speed up the process of a successful trademark application. The core of TAST is a web-browser based integrated image content editing and similarity-based retrieval system accessing local and remote databases of coded trademark images. Potential users of TAST include the party that initiates a request for tra...

Cmu Trademark Retrieval System

In traditional trademark retrieval systems, the trademarks are first annotated with keywords that are then used for retrieval. The Vienna Classification [1] is a well-known scheme to achieve this purpose and it constitutes a hierarchical system that proceeds from the general to the particular, dividing all figurative elements into categories, divisions and sections. The STAR system developed by...

Determinants of Trademark Dilution

A hierarchical Bayes associative network model for brand information is developed and tested to measure the extent of harm from trademark dilution. In the proposed model, category activation thresholds are modeled in terms of brand/category familiarity, activation flows are modeled in terms of relative category knowledge, and consumer confusion and its correlates are used to capture the asymmet...

The Trouble with Trademark